DIGITAIN

Title:Media planning specialist

Location:Yerevan, Armenia

Duration:Long term

Salary Range: SALARY IS NOT MENTIONED

Description:We are looking for a Media Planning specialist to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success.

Requirements:

• Experience as a Media Planner is plus
• Broad knowledge of media channels
• Familiarity with campaign evaluation metrics and media buying
• Working knowledge of analytics tools
• Excellent communication and teamwork skills
• An analytical mind with an aptitude for statistics and math
• Strong decision-making skills
• Excellent knowledge of Microsoft Office

Responsibilities:

• Collect and analyze market data
• Identify target audiences and understand their behavior and habits
• Determine the best media outlet mix for our campaigns
• Optimize ad campaigns according to frequency, time spans and more
• Allocate budgets and monitor costs
• Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
• Evaluate the success of media strategies and campaigns
• Cooperation with partner organizations and individuals, as well as management of the process of signing contracts with them

Address:  Amiryan St., 26 Building

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