DIGITAIN

Title:Email Marketing Specialist

Location:Yerevan, Armenia

Duration:Long term

Salary Range: SALARY IS NOT MENTIONED

Description:We are looking for an Email Marketing Specialist to own and execute our email roadmap. The ideal candidate is a creative and analytical thinker who is comfortable rolling up their sleeves and getting the job done, self-starter who can work well autonomously as well as part of a team. He/she is comfortable owning the full email strategy, deriving insights from performance results and following up on requests and leads.

Requirements:

• Higher education, preferably in marketing or other relevant field
• At least 2 years of experience working in email marketing
• High proficiency in Armenian, English, and Russian languages is a must
• Hands on experience coding in HTML and CSS to design emails
• Experience with marketing automation tools
• Experience using JIRA is a plus
• Knowledge about Online Advertising is an asset but not a must
• Experience in the iGaming industry is a huge plus
• Proficiency in using Excel to analyze data
• Strong lifecycle and retention marketing experience like developing win-back campaigns and referral programs
• Proficiency in Adobe Photoshop and/or Illustrator
• A self-starter who thrives in a fast-paced, dynamic environment with competing deadlines and multiple priorities
• High level of accuracy and attention to details

Responsibilities:

• Work closely with all related departments to align and execute the email roadmap
• Execute the creation of email elements including, coding, testing, and reporting on all campaigns
• Create tasks and follow those tasks assuring the creation of all campaign landing pages within the specified deadlines
• Build and test responsive templates using industry standards and best practices
• Oversee and coordinate deployment and reporting across multiple platforms (Email and SMS marketing automation tools and in-house CRM)
• Troubleshoot bugs and escalate technical issues to the development team
• Recommend opportunities to improve email KPIs and continually optimize with A/B tests
• Provide internal leadership of email marketing trends, industry benchmarks, best practices and tracking methodologies

Address:  Amiryan St., 26 Building

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